Nowadays consumers gauge a brand’s credibility
by checking its Twitter handle. The more followers your brand has, the more likely it is you’ll
gain peoples trust - and if consumers trust you, chances are they’ll probably open
up their wallets for you. Here are 7 tips to help you gain more followers on
Twitter.
1.
Choose your days and time your posts
According to
social enterprise software firm Buddy Media, tweeting on weekends is more
effective for brands as engagement rates are 17% higher compared with weekdays.
E.g. engagement for clothing brands is highest on weekends and lowest on Thursdays.
Tweets posted by entertainment brands on Sunday and Monday receive 23% more
engagement. For publishers engagement is 29% higher on Saturdays. Engagement
for sports brands is 52% higher on weekends.
Brands
tweeting between 8am and 7pm receive 30% higher engagement than other times.
(8pm to 7am for Facebook)
2. Don’t overdo it
2. Don’t overdo it
There’s a
fine line between effective and annoying tweeting. The optimal amount of daily
tweets is 22 according to Hubspot while analytics tool SumAll claims six tweets
daily is ideal for business. Buddy media says four is right.
3. Keep tweets short
3. Keep tweets short
Though
tweets are limited to 140 characters, those containing fewer than 100 receive
17% higher engagement because leaving room in a tweet allows followers to
insert their own text before your content.
4. Ask for retweets
4. Ask for retweets
Tweets
asking followers to “retweet” or “RT” receive 12 times more retweets than those
not asking. Retweet rates are 23 times higher than average when the word “retweet”
is written in full, but it’s only 10 times higher when using the acronym “RT.”
Tweets containing links also receive 86% more retweets.
5. Hashtag
5. Hashtag
Buddy Media says
tweets with one or two hashtags have 21% more engagement than ones that don’t,
but tweets with more than two hashtags show a 17% drop in engagement.
6. Use software
6. Use software
Use the
scheduling function of software tools like ConversionBuddy to publish pre-written
tweets automatically.
7. Fake it ‘til you make it
7. Fake it ‘til you make it
If you got some
cash to spend and need followers now, why not buy them? Website
socialmediadd.com provides you with 1k new followers per month for $59. In
Johannesburg onlinecart.co.za sells 1k followers at R250 or 100k followers at R6
000.
It doesn’t take
a rocket scientist to figure out you are using internet bots if your account
jumps to 100k followers overnight. Plus sites like statuspeople.com or
twitteraudit.com offer apps that can test how many of your followers are real.
If word spreads you are a faker, kiss your credibility goodbye. So buy
followers at your own risk.
Hitting the tweet spot
Finding the
right tweet spot is no walk in the
park but the effort will pay off. Tweeting right could create fame and fortune
for individuals, or increase revenue for businesses. Tweet wrongly and you
might earn a spot in Twitters hall of shame instead. But if you combine these
tips with email marketing and pay-per-click advertising, you should definitely be
counting the mula in no time.